Kelheim Fibres partners with TextileGenesis for more transparency in the textile chain

Viscose speciality fibres manufacturer Kelheim Fibres partners with TextileGenesis^TM, an award-winning
traceability platform that createsradical transparency from fibre-to-retail and ensures authenticity d provenance
of sustainable textiles against generics.
“Our wood-based fibres are an environmentally friendly basis for sustainable textiles – it’s just that consumers
often don’t know what’s behind their garments. But they need to know it’s in their hands to minimise the
ecological footprint of the textile industry. Transparency and traceability are the foundation that enables
consumers to make informed decisions.”, says Dr. Marina Crnoja-Cosic, Director New Business Development at
Kelheim Fibres.
TextileGenesis^TM uses blockchain technology to track and verify the use of sustainable fibres all the way from
fibre to garment. A digital fibercoin ensures transparency and reliability throughout the entire production line
and beyond.
Amit Gautam, Founder & CEO at TexileGenesis^TM:”Fashion and textile value chain is undergoing major
transformation driven by sustainable materials, shifting consumer demand for sustainable products, and
increasingly stringent regulations on transparency. Great to see Kelheim moving the industry forward by actively
participating in the traceability journey”.